OMAN TOURISM MINISTRY LAUNCHES NEW PROMOTIONAL DVD: BEAUTY HAS AN ADDRES

·    Oman’s Ministry of Tourism has used World Travel Market 2012 and associated events to launch Oman’s new promotional DVDs entitled: Beauty has an address. The Ministry has lunched 10, 6 and 4 minute DVDs as a resource to the travel and tourism trade.

·        Her Excellency Maitha Al Mahrouqi, Undersecretary of Oman’s Ministry of Tourism said “the new DVDs build on the global brand campaign running on BBC Worldwide and carry the same evocative tone, look and feel. The DVDs are a unique introduction to beautiful Oman”.

·    Charlie Targett-Adams from London’s Love Commercial Production Company produced and directed the DVDs, adding to Love’s earlier commission for the BBC Worldwide advertisement. Charlie Tagett-Adams said “this assignment was a great professional and personal experience. I am delighted to be able to show this very special destination to the world”.

Building on the success of its global brand campaign running on BBC Worldwide, Oman’s Tourism Ministry has used WTM and its associated events to launch new promotional DVDs on the Sultanate. Ten, six and four minute versions of the DVDs will be distributed to the travel and tourism trade in coming weeks.

Her Excellency Maitha Al Mahrouqi, Undersecretary of Oman’s Ministry of Tourism said “the new DVDs build on our global brand campaign on BBC Worldwide and BBC.Com. The DVDs carry the same evocative tone, look and feel that make Oman a stand-out destination in the Gulf. The DVDs are a unique introduction to beautiful Oman” she said.

The Ministry commissioned The Love Commercial Production Company to produce the advertisements, building on its earlier BBC Worldwide commission to develop Oman’s destination advertisement. The DVDs are the work of up and coming British Director Charlie Targett-Adams.

Charlie Targett-Adams said “this assignment was a great professional and personal experience. My previous Middle East experience was a holiday in Dubai, so Oman’s overpowering landscapes and bright natural colours were a great discovery. I am delighted to be able to show this very special destination to the world. I think the work captures the between tradition and modernity that Oman uniquely provides, and of the cultural heritage Omanis are so proud of. Beauty has an address is such a brilliant way to describe Oman” he ended.

The DVDs will be used widely by Oman’s travel and tourism trade. Copies will be soon available for download from the Ministry’s web site www.omantourism.gov.om

-Ends-

UK & Ireland media contact:

Alison Cryer, Director - UK & Ireland / Sangita Makwana, Sales Manager
Oman Ministry of Tourism Market Representative Office

Email: alison@representationplus.co.uk / oman@representationplus.co.uk

Tel: + 44 208 877 4524

Website: www.omantourism.gov.om

Agents training website: www.omanacademy.com

Follow us on facebook: omantourism-uk

International media contact:                                                                                          

Peter Keage, Ministry of Tourism, T: +968 2458 8831                                                  

E: peterk@omantoursm.gov.om,

Notes to Editors:

The Love Commercial Production Company: www.hellolove.tv

Ministry of Tourism, Sultanate of Oman

Oman’s Ministry of Tourism (formed June 2004) is the Sultanate’s lead agency for tourism planning, industry development and marketing. Tourism is recognised as a major opportunity in the Sultanate’s economic diversification with the sector generating around 3% of GDP in 2011.

Oman’s tourism strategy showcases cultural heritage and natural diversity to selected visitor segments. Oman’s cultural heritage includes World Heritage Listed Sites while its natural diversity extends to hosting a wide range of flora and fauna, as well as distinct environments that ranging from coral reefs to high mountains, expansive deserts and sub-tropical landscapes. A unique concentration in Arabia.

Annual international arrival growth to the Sultanate over the past five years has exceeded 11%. Oman Air’s network expansion to the United Kingdom and Europe has played a significant role in boosting arrivals. The Ministry and industry is now working with Oman Air to build stop-over activity, enhanced by recently introduced discounted visas.

2015-16 will see the opening of Oman’s world-class Convention and  Exhibition Centre, a 3,000 seat facility with four hotels totaling a 1,000 rooms, a nationally significant development that will allow Oman to host international business events and conferences. This adds to a large portfolio of recently opened attractions including the Royal Opera House Muscat, and niche resorts in spa in Hajar Mountains and Salalah.

Additionally, the Ministry manages a large portfolio of restored forts and castles, many of which are major regional attractions with quality museum collections. The Ministry champions the Sultanate of Oman’s Brand Mark using the Brand call: Beauty has an address. Representative offices (United Kingdom, Germany/Scandinavia, France, Italy, The Netherlands, Russia, GCC, India and Australia/New Zealand) manage market-specific trade, media and consumer campaigns. The Ministry provides advice and guidance to a wide range of events and festivals. The Ministry’s consumer and corporate web sites are www.omantourism.gov.om, www.muscat2012.om, www.moreoman.com and www.mot.gov.om.